Google Ads & Meta Ads for service businesses

Predictable enquiries, every month.

We build and run the ads, the landing page and the follow-up that turn paid traffic into a steady flow of enquiries - so next month's pipeline doesn't depend on who happens to refer you.

5-star rated on Trustpilot
Certified Google Partner
£5M+ ad spend managed
Why most ads don't work

Most businesses don't have an ads problem. They have a system problem.

We see the same three mistakes in almost every account we audit. Each one quietly wastes budget, and together they're why so many owners decide "ads don't work for us".

1

Sending ad traffic to the homepage

A website gives people ten places to wander off. A landing page built for one search gives them one clear next step, so more clicks turn into enquiries.

2

Chasing cheap leads instead of good ones

A £10 lead that never picks up the phone costs more than a £60 lead that books. We track enquiries through to sales and optimise for the ones that turn into revenue.

3

No follow-up when the lead comes in

Most enquiries go cold within an hour. Automated texts, emails and call reminders mean every lead gets a fast reply, even when you're busy.

The MLS Framework™ fixes all three: targeted ads, a landing page that converts, and follow-up that gets people on the phone.

What we do

Everything between the click and the enquiry.

You don't need three suppliers. We handle the full system and work with your team to improve lead quality month by month.

Traffic

Google & Meta Ads

We put you in front of people already searching for what you do, and the right audience on Facebook and Instagram.

  • Search, Local, Performance Max, YouTube
  • Facebook & Instagram lead campaigns
  • Tight keywords, no wasted spend
Conversion

Landing pages & CRO

A page built around one offer and one action, tested and improved so more visitors become enquiries.

  • Custom landing pages, live in days
  • Qualifying forms to filter time-wasters
  • Call and form tracking set up properly
Follow-up

Automations & CRM

Every enquiry gets an instant reply and a nudge to book, and your sales feedback flows back into the ads.

  • SMS, email and WhatsApp follow-up
  • Booking reminders that cut no-shows
  • Offline conversions sent back to Google
Client results

Real accounts. Real numbers.

Scaffolding · Bristol · 6-man crew

From relying on word of mouth to a steady flow of enquiries

James wanted to grow but was stuck waiting on referrals. We built a Google Ads system with its own landing page and call tracking. Now he gets a steady mix of commercial and residential enquiries, and says he and the lads have never been happier.

Digital agency · PPC partner · 2+ years

Twice the website leads for an agency and its clients

Hook Digital brought us in to run PPC for their own agency and their clients. Lead volume from their websites doubled, and as Charlie put it on Trustpilot, the fees paid for themselves after one converted lead.

Property investment · Chester · 2+ years

Enquiries from six-figure property investors every week

£30-50cost per lead
£4,000monthly ad spend
"Since working with MLS Media, the results have improved dramatically, while taking far less of my time and attention. The return has been many times the cost." Ian Barlow, Residential Estates Investments
Reviews

5-star rated on Trustpilot.

Read our reviews on Trustpilot
Game changer

From a few jobs booked to a full week of work most weeks.

Scaffolding To The Stars · Sept 2026
Trusted PPC Partner

Doubled website lead volume for our agency and its clients - the fees paid for themselves after one converted lead.

Charlie Landells, Hook Digital · Apr 2024
Max and his team excelled

Set up our Google Ads, stayed transparent throughout and delivered strong results.

Joshua Billings · Aug 2025
Goes above and beyond

Helpful and goes the extra mile to deliver results.

International Tree Foundation · Aug 2025
Not your average Google Ads support

Found the gaps in our account, gave clear advice and improved lead quality.

Luca · Apr 2025
We have really enjoyed working with Max

Took our business goals into account - lead volume and sales are both up.

Mike Holliday · Apr 2024

Headlines are the reviewers' own titles; the lines below them summarise each review. Read the full reviews on Trustpilot

How it works

Your first 90 days.

No long onboarding and no six-month lock-in. Campaigns are usually live within 5 working days of your onboarding call.

Day 1

Growth Session

A 30-minute call to look at your area, your numbers and what's searchable. If ads won't work for you, we'll tell you.

Week 1

Build

Ad account, landing page, tracking number, forms and follow-up, all set up from one short onboarding form.

Weeks 2-8

Launch & learn

Weekly checks on spend, search terms and lead quality. We cut what's wasting money and back what's working.

Monthly

Report & scale

A live dashboard plus a monthly call with real numbers. When cost per enquiry is proven, we scale into new areas.

Is this for you?

We're picky about who we work with.

Ads amplify what's already there. They work best for businesses that are ready for more enquiries.

A good fit if you

  • Run a service business with a proven offer and happy customers
  • Have capacity for more enquiries, or want to add a crew or salesperson
  • Can reply to new enquiries the same day
  • Want to stop relying on referrals and word of mouth

Probably not a fit if you

  • Want guaranteed results in the first week
  • Are already turning enquiries away
  • Won't call leads back or track what happens to them
  • Are looking for the cheapest option rather than a return
Max Leslie-Smith, founder of MLS Media

Max Leslie-Smith

Founder, MLS Media. You'll speak to me from the first call onwards, not a junior account manager.

Why MLS Media

A specialist who treats your budget like it's his own.

"I started MLS Media after seeing too many good businesses burn money on ads that were never set up to bring in enquiries. We keep it simple: one clear system, honest numbers, and a monthly call where you'll always know what's working and what isn't."

No junior managers

Only experienced specialists touch your account. The person you speak to is the person doing the work.

Revenue-focused

We judge success on quality enquiries and sales, not clicks or cheap leads.

Certified Google Partner

£5M+ of tracked ad spend managed across lead generation campaigns.

You own everything

The ad accounts, data and pages are yours. If you ever leave, it all stays with you.

Clear reporting

A live dashboard you can check any time, plus a monthly review in plain English.

Remote and lean

No fancy offices. Your fee pays for the work on your account.

What's included

One monthly fee. No lock-in.

Every client gets
  • Campaign strategy, build and daily management
  • Custom landing page and tracking setup
  • Lead follow-up automations
  • Live dashboard and monthly review call
  • Rolling monthly, cancel any time

Your ad budget is paid directly to Google or Meta, so you always see exactly what's spent.

Get a quote on the call

How much should I spend on ads?

It depends on your area and what a new customer is worth to you. We'll give you a realistic number on the call, based on what people are actually searching for locally.

When will I see results?

Most clients see their first enquiries in the first few days, though this can vary. Months 2-3 are where cost per lead settles and we start scaling.

No results, no charge

If we don't generate leads or improve your performance, you don't pay our fee.

FAQ

Questions we get asked a lot.

Anything else, ask on the call. There's no pitch deck and no pressure.

Do I need a new website?

No. We build a dedicated landing page for your ads, which usually converts better than a full website. Your existing site stays exactly as it is.

Google Ads or Meta Ads - which is better for me?

Google catches people already searching for your service, so it's usually first for trades and local services. Meta is better for creating demand, B2B offers and higher-ticket services. We'll recommend one, both, or neither on the call.

How much does it cost?

Our fee depends on how many campaigns, platforms and pages you need, so we quote after the Growth Session once we know your area and goals. It's one monthly fee, plus your ad budget paid directly to Google or Meta.

Is there a minimum contract?

No. It's rolling monthly. We'd rather keep working together because you can see the results, rather than locking you in with a long-term contract.

Who owns the ad account?

You do. We're given access to manage it, and everything stays in your name.

What industries do you work with?

Mostly service businesses: trades like scaffolding, property and investment, B2B services and charities. If your customers search for what you do, it'll probably work.

How involved do I need to be?

About an hour to onboard, then a monthly call. The main job on your side is calling leads back quickly and telling us which enquiries turned into sales.

Free 1-1 Growth Session

Book your 30-minute Growth Session.

A straight conversation about your marketing, with advice you can use whether or not we work together.

  • 10 minWhere your enquiries come from now, and what a new customer is worth to you
  • 10 minWhat people are searching for in your area, and what competitors are doing
  • 10 minA realistic plan and budget, and whether we're the right fit

Not ready to book yet?

Connect with Max on LinkedIn for regular breakdowns, and come back when you're ready to grow.